Email Marketing Provides a Cost-Effective Way To Build Relationships

Email marketing is an amazingly cost-effective way to build relation-
ships that drive business success. In today’s challenging economic
times, this cost advantage makes email marketing arguably the most
powerful tool for building any business.

But the main advantage of email marketing is not cost. Email is
simply the most effective way to stay in touch with most of your cus-
tomers. If you’re like many businesses, the 2009 recession forced you
to hunker down and focus on driving business and sales from those
most likely to buy—people you already have a relationship with—and
that’s what email marketing is all about.

Email marketing is powerful, but it’s also a challenge because the
inbox is a hostile environment. Whether your email is noteworthy
or not-worthy depends on your ability to stick to the fundamentals
of authentic relationship building with your customers. That’s what
this book is about—how to use email to build long-lasting customer
relationships.

Call b. marketing at (561) 715-7705 and find out how we can create a dynamic email marketing plan for your company!

Bing to strike deal with Twitter and Facebook...Interesting!

Later today we will all hear if Microsoft will integrate status updates into the Bing search engine. This will really heat up the competition for Google since Bing -- a newer search engine -- would give Google a run for it's money by beating it to the punch with this feature.

I don't know about you, but the world of social media -- and keeping up with it -- is vast and I find it hard to keep up with it all.

Goodness knows that we could use some additional tools to help us update and sort this information overload.

If you use a Mac, one really great free app is Flock -- try it and you'll be amazed at the time it saves you.

Blogged with the Flock Browser

b. marketing on branding: find your "unique factor" and market it!

5 seconds is all the time you have to make a good impression.

If you don't stand out, you'll just look like one of the crowd. So if you're not saying something differenet now, then you'd better find something different about what you do from everyone out there. Because a message, look or tactic that looks like what your competition is currently doing might as well be an advertisement for them.

Build a foundation that speaks to standing out with a strategic angle. This should include brilliant creativity, consistency and a media
mix that's targeted rather than scattershot.

Call me today to find out more about b. marketing and The Buzz Agency: (561) 715-7705

October Boca Raton magazine features b. marketing president Hope Bruens

Pick up the October issue of Boca Raton magazine and in the Women in Business section you will see a full page on Hope Bruens, President of b. marketing.

Creating successful integrated marketing strategy for local and national companies, b. marketing has formed an alliance with The Buzz Agency (www.thebuzzagency.net), which is a consortium of marketing and public relations professionals to service mid-to-large clients. The Buzz Agency is a new model in the agency world with only seasoned pros as members, clients are sure to get the best and the brightest working for them.

Don't miss this exciting issue of Boca Raton magazine...

Are You Marketing Your Product or Service From Your Customer's Perspective?

Ever wonder why it is sometimes so hard to determine where to start with your marketing plan? That's primarily because it's hard for all of us to really take a look at our own business from an outside perspective. What I mean by an outside perspective is that we are so concerned about the day-to-day items that it's hard to step back and really look at how we are viewed by others.

That's where b. marketing can help.

Looking at your business from the customer's point of view is what we do best. We really get in and analyze what your saying, how you are saying it and how it is being distributed. This is called Touchpoint Analysis. We look at each and every imaginable way that a customer interacts with your brand. This is the start of launching a successful new marketing plan or campaign.

If your message is not fully integrated into all of the touchpoints then your message is not consistent, nor are you really taking advantage of all the ways (sometimes at no added cost!) to reach your customers with your message. And why in the world would you not want to reach them?!

Often we hear that one segment of the business is not as "busy" as the owner would like. Well, first off please ask whether you have communicated that segment of the business to all your customers who come to you in the other areas of your business. More importantly, have you told them the best reasons why they should come in for that particular item or service?

Call b. marketing today and let's take a look together at how you are marketing your company. We can help...(561) 715-7705

Looking for unique marketing ideas in South Florida?

When your dollars are stretched and you want to find a new and innovative way to market your product or service, call b. marketing.

Creating unique and interesting ways to reach your target audience is what we do best. Marketing your company is the most important aspect of your business plan, why leave it up to just anyone?

Call b. marketing today at 561-715-7705 for a complimentary analysis of your marketing plan.

Know how to step back and look at your marketing clearly?

Understanding how to take a step back and look at your marketing and communication from a birds-eye perspective is difficult. It is especially difficult if you have been in your company or position for a long time, or if you have been in your industry for just as long.

That's why a consultant can help! Hiring someone who can look at all of your customer/client touch-points and really analyze them -- from a consumer/client point of view -- is vital.

This is what we are experienced at doing: analyzing your marketing messages and how you connect (or not!) with your customers/clients. Call us, we can help.

Consultations are always free of charge so let us take a look at how you are marketing to consumers/clients and you may be surprised to find out how much more effectively you could be!

(561) 715-7705